Join us on our first Seek Inspire Create day out!

Over the last year, it’s been a bit of a dream of mine to bring 91 Magazine to life through days out with our readers. I spent months mulling over what these days could involve, how they could be structured and what they would bring to the people who came along. Then one day, in the summer, I had a brainwave. I knew exactly what I wanted to do. For once, instead of rushing head first in to organising it, I have taken my time - thinking, planning and talking to others, and made the decision to launch this idea in 2019.

It has been a slow burner (by my standards!) but I kind of want this to be reflected in the day. While we will pack lots of fun stuff in, I hope that it will feel relaxed and slow, and will allow attendees to soak up the atmosphere, get to know us and each other and enjoy a full day of creativity and inspiration.

91 Magazine Seek Inspire Create day out in Lewes

I’m thrilled to share that we are now selling tickets to our first ever Seek Inspire Create day out on the 25th February 2019. It will take place in Lewes in East Sussex, a town filled with independent businesses and creative folk - a place I’ve enjoyed visiting to shop and explore over the years.

The idea behind the day is inspired by the hashtag I launched on Instagram around two years ago - #seekinspirecreate. This phrase also went on to become the name of our quarterly e-zine, and it was these three simple words that struck me that day in the summer as being the perfect structure for our days out. I wanted to bring lots of different elements to the day - all of which represent the ethos of 91 Magazine.

Marchand Son

Marchand Son



From Victoria

From Victoria


The day in Lewes will begin with SEEK where we will visit three independent shops. Not only we will have time to explore these beautiful spaces and shop (wth discount!), each shopkeeper will spare us some of their time for a chat sharing some insight and expertise. Simon, proprietor of Marchand Son will talk to us about his own brand of eco-friendly paint. I, for one, hope he will explain the stories behind some of his paint colour names! Onwards to Freight, and a chat with shopkeeper Adele about mindful shopping. Finally, Victoria, owner of lifestyle store From Victoria will do a mini Q&A about house plants - so come armed with your plant care queries - I know I have many!

Inglis Hall - our venue for lunch

Inglis Hall - our venue for lunch

Social Pow Wow will talk about using Pinterest for business

Social Pow Wow will talk about using Pinterest for business

Jade Golding will talk on how to inspire your customers

Jade Golding will talk on how to inspire your customers


Next, we will move on to the INSPIRE section of the day. And to get inspired, first we must refuel! So we will take a walk up to Inglis Hall - a kitchen design company whose Lewes showroom houses a beautiful fully working kitchen, where a delicious lunch will be prepared for us by Caccia and Tails, a pasta & focaccia bar based in the town. Over lunch, we will have two talks from local creative business women. First up Dorte and Georgie, the brains behind Social Pow Wow, offering digital marketing help to small businesses. They will talk specifically about how to use Pinterest for business, something many of us are not utilising well enough in our businesses. Following this, Jade Golding will talk to the group about how to inspire your customers and the importance of motivational and influential selling tactics. Jade runs lifestyle store The Little Deer and is also a creative business coach. Whether you are an existing business owner or it’s something you aspire to, both of these talks are sure to provide lots of knowledge and insight. Bring your notepads!

AS Apothecary

AS Apothecary


Finally, we will walk off our lunch with a stroll over to AS Apothecary for the CREATE part of the day. AS Apothecary is a skincare brand with a difference. Their natural products are produced in small batches from ingredients picked directly from nature, and owner Amanda is truly passionate about ethical production and simply creating wonderful formulas that are kind to both us and the planet. Her beautiful store will be where we end our day learning how to make our own natural beauty balm to take home over a reviving cup of herbal tea.

Our attendees will hopefully leave with a head full of inspiration and a sense of a day well spent. Time surrounded by like-minded creative souls, learning, chatting, creating together. And, did I mention the goodie bags?! Everyone will leave with a little package of loveliness to take home, plus some further tips for exploring Lewes if you have decided to make a trip of it.

I have curated this day in the same way I curate 91 Magazine - with passion for the things that excite me - independent businesses, creative people, beautiful interiors, great food and appreciation for hand-crafted goods. It is everything I look for in a perfect day out and I hope you will agree! It’s a great chance to spend time with a friend you haven’t seen for a while or the perfect way to socialise and make some new friends with like-minded folk.

Come and be part of the first ever ‘real-life’ 91 Magazine experience! We are so excited to meet you!

Book your ticket now.

Our A/W 2018 issue is here!

Yesterday I had a message from one lovely reader to say how excited she was about the new issue arriving and that it is the highlight of her autumn season. Wow, that honestly makes me beam with pride that 91 can bring so much joy to those who read it. I can’t tell you how much hard work and pure love goes into creating it, but what truly makes it all worth it, is hearing the words of anticipation, enjoyment and encouragement from our readers. I often hear people say that they don’t buy magazines anymore, and that was exactly the reason I started the magazine - as I couldn’t find any I enjoyed anymore - but I hope that 91 has restored your love of magazines too, and will continue to do so for anyone who had previously lost faith in magazines. We only publish twice a year, but our ethos is most definitely quality over quantity.

The AW18 issue of 91 Magazine

So, here it is. Our A/W 2018 issue - our sixth print issue. In this edition, we shine a light on ethical living, visiting venues and talking to brands for which sustainability is at their heart. Our columnists talk about how living ethically can boost creativity, how to have strong ethics when running a small business as well as how to build a brand from scratch.

La-Eva feature in 91 Magazine A/W 2018 issue
Living consciously feature in 91 Magazine A/W 2018 issue

We connect with the makers community via our Instagram Edit, and as always visit beautiful homes of creative people. We always find so much inspiration in shops, studios and restaurants, so we share some truly beautiful spaces with you, as well as recipes, styling ideas, shopping tips and more.

Instagram Edit feature in 91 Magazine A/W 2018 issue
Wunderblumen home tour in 91 Magazine A/W 2018 issue
Lord Whitney studio tour in 91 Magazine A/W 2018 issue
Silo Brighton in 91 Magazine A/W 2018 issue
91 Magazine A/W 2018 issue

If you haven’t yet ordered your copy, then I hope this little peek at what’s inside has convinced you to treat yourself (or a friend!) - get it delivered direct to your door by ordering here, or check out our stockists list for where to find it near you. And don’t forget, we absolutely love to hear your feedback and see your pics, so do share online with our hashtag #my91magazine - we may even share your pics on our Instagram feed or in the next print issue!


Some changes to 91 plus AW18 issue sneak peek!

It's our favourite time of year again - when we finally get to reveal what we've been working on for the past few months! Our AW18 issue is coming together beautifully and it is now possible to PLACE YOUR PRE-ORDER! Woo hoo!

Cover image: by  Daniela Schinke  &  Olinga Ok

Cover image: by Daniela Schinke & Olinga Ok

I also wanted to let you know about a few minor changes we are making to the magazine going forward. These are made in the hope that we can continue to produce the best magazine we can. Firstly, we are increasing the number of pages in the magazine - it initially started back in 2016 with 100 pages. In AW17 we quietly upped in to 108, and for this brand new issue you will find 116 pages filled with loveliness! YAY! The other change is that we are increasing the cover price from £7 to £8. This is, of course, a reflection of the additional pages, which in turn affects not only our printing costs but also production costs in terms of the lovely features our team and contributors create. We have also decided to change printers due to various problems in the past, which has had a small knock-on effect to our costs, but we hope that the quality will be improved in light of this. 

As an independent magazine, we feel it best to be open and honest with you about what changes we are implementing and the reasons for these. We do hope you feel that this small twice yearly cost to buy the magazine brings you much enjoyment and inspiration. We are still one of the most affordable independent magazines on the market and we like to think one of the best! ;) 

Without further ado, here is a little sneaky peek at some of the images you will find in the new issue. Our inspiration for this edition is ethical living, something we feel very in tune with and wanted to highlight. We visit the home of Emily Mathieson, founder of online store Aerende, we fall head over heels in love with the studio space of skincare brand La Eva, and we share some gorgeous ethical homewares and how to style them. Plus lots more gorgeous homes and work spaces, styling ideas and creative inspiration for your home, life and work. 

Photo:  Cathy Pyle  / Styling:  Kay Prestney

Photo: Cathy Pyle / Styling: Kay Prestney

Photo:  Cathy Pyle  / Styling:  Lauren Becker

Photo: Cathy Pyle / Styling: Lauren Becker

Photo:  Kym Grimshaw
Photo:  Kasia Fiszer
Photo:  Catherine Frawley  / Styling:  Sally Meier

Photo: Catherine Frawley / Styling: Sally Meier

Photo:  Rachel Warne

That is literally a tiny snippet of the gorgeousness that is in the next issue. It will be out at the beginning of October, so if you get your pre-order in now it will land on your doormat around the 9th/10th October, all being well. I do hope you will add this new issue to your collection! 


Our S/S 18 issue is here!

Hurray! It's always an exciting day at 91 HQ when the brand new issue lands! Although it's not quite as glamourous as it might sound - it's usually a surly delivery driver who dumps box after heavy box into my front porch while I ferry them inside! Then the packing of pre-orders commences! But before I dive into that, I wanted to give you a peek inside the pages. If you haven't ordered your copy yet, hopefully it'll entice you to jump over to the shop and click buy! :) 

91 Magazine - SS18 issue - independent interiors and lifestyle magazine

The above shot has a big hint to what this issue's theme is... can you guess?! We are celebrating our love of beautiful blooms, scattering petal-inspired features throughout the magazine - from our favourite flower shops, to ideas on how to cook and craft with them, to our fave flowery Instagrammers... 

91 Magazine - SS18 issue - independent interiors and lifestyle magazine
91 Magazine - SS18 issue - independent interiors and lifestyle magazine
91 Magazine - SS18 issue - independent interiors and lifestyle magazine

Furthermore, this issue takes us from London to The Netherlands to the Isle of Wight to Bristol to Bordeaux, exploring gorgeous spaces to share with you - homes, shops, studios, cafes - all with intriguing stories of creativity behind them.

91 Magazine - SS18 issue - independent interiors and lifestyle magazine
91 Magazine - SS18 issue - independent interiors and lifestyle magazine
91 Magazine - SS18 issue - independent interiors and lifestyle magazine
91 Magazine - SS18 issue - independent interiors and lifestyle magazine

Team 91 have done a fab job once again, and I can't thank my team and all of our contributors enough. You guys are super talented! And of course HUGE thanks to our readers - you are the ones we do this for and you are the ones whose support makes it all possible! We wholeheartedly hope you enjoy the brand new issue. Do share your pics on social media using our hashtag #my91magazine - we love to see them! :) 


PRE ORDER SS18 and a sneak peek!

Yep! it's that time again! You can now get your pre-order in for our upcoming issue which will publish in April. Our print deadline is hurtling towards us so we are busy bees trying to get the issue just right, but here is a little sneaky peek of what you can expect to find within the pages of our SS18 issue....

91 Magazine SS18 cover

Our SS18 issue is inspired by one of our favourite things this time of year (in fact, all year round!) - flowers! We share some of our favourite flower shops, show you how to craft and cook with them and much more. 

As always, we have a selection of wonderful creative interiors to share with you: The home, shop and workspaces of jewellery designer, blogger and all round creative Artemis Russell, the studio of Julia Grant of Winter's Moon and the stunning shelves of Clevedon shop Midgley Green are just a little taster of what you'll find inside. 

Photo:  Maria Bell

Photo: Maria Bell

Photo & styling:  Catherine Frawley

Photo & styling: Catherine Frawley

Photo:  Cathy Pyle  / Styling:  Kay Prestney

Photo: Cathy Pyle / Styling: Kay Prestney

Photo:  Veerle Evens  / Styling:  Lauren Becker

Photo: Veerle Evens / Styling: Lauren Becker

Photo:  Jemma Watts
Photo:  Kym Grimshaw
Photo: Caroline Rowland

Photo: Caroline Rowland

AND, as if the new issue isn't exciting enough, the first 200 people to pre-order the magazine will also receive one of these gorgeous greetings cards by paper goods brand Dear to Me Studio! We love the painterly design and it celebrates our floral theme perfectly! 


Join our workshop at the Occasional Home Store

You may remember back in September last year we took part in the first Occasional Home Store event in North London - you may even have come along! It was a fab day, with a wonderful collection of indie brands selling their contemporary and vintage homewares. We were thrilled to hear that due to it's success, the Spring edition of the event is happening this March! We won't be selling the magazine this time as we are nearly sold out and the SS18 issue won't have arrived yet, BUT we are excited to announce we will be running our first ever workshop at it instead! 

Photo: Caroline Rowland

Photo: Caroline Rowland

Photo: Tia Talula 

Photo: Tia Talula 

Here is a little bit of info about the workshop we will be running: 

Style, Shoot, Edit & Curate with 91 Magazine: Tips and advice for creating great visual content for your Instagram or blog with the 91 Magazine team.

91 Magazine publishes a biannual print magazine, a quarterly e-zine and a blog, all filled with beautifully curated content and photography. In this workshop, editor Caroline Rowland and 91 photographer Jemma Watts will be sharing their knowledge on how to best style, shoot, edit and curate your own images whether it’s for your Instagram feed or blog. There will also be the chance to have a go at shooting some images on the day under their supervision. Get inspired by their hashtag #seekinspirecreate and you may even see your image published on one of 91’s platforms!

If you'd like to join us it is in Hackney (more info below) on the 3rd March at 1pm-2pm. Tickets are £18. Purchase tickets here.

Photo: Tia Talula 

Photo: Tia Talula 

Photo: Caroline Rowland

Photo: Caroline Rowland

If you just fancy a spot of shopping, then you won't be disappointed as there is another fab line up of sellers this time round. Some featured in the last event such as &Hobbs, Pea Style and Plum & Ashby, plus a few newcomers who we are excited to shop with - Nook shop, Ondine Ash and Meylor Paper Goods, to name a few. The event has a new venue too - this time it's in Hackney at the West Reservoir Centre - so put Saturday 3rd March in your diary folks! We hope to see some of you there! 


Enter the UK Interior Awards

Here at 91, we love to feature homes of real people, homes that have been designed and styled by their owners in a creative way, that reflect fully their lives, personalities and style. We love to champion creativity and small business in all it's forms, from homes and shops and studios, to photography and craft, so when we heard about the UK Interior Awards launching this year, we felt thrilled that real people and what they create at home and at work are going to be rewarded. 

Photo:  Jemma Watts  - home of  Colleen Larmour  featured in our SS17 issue

Photo: Jemma Watts - home of Colleen Larmour featured in our SS17 issue

The awards are the brainchild of journalist Abbi Henderson and photographer Georgia Burns. They say: 'We wanted to celebrate humble and unbelievably talented homeowners and small biz owners. Bloggers, designers and both print and online publications are acknowledged by the many fab interiors-focused awards that already exist, however there’s a growing community of interior fanatics on Instagram that aren’t receiving an awful lot of recognition.'

There are nine categories and you can enter more than one. Some categories require a nomination and some you can simply enter yourself into.... 

Nomination required:

  • Most Inspiring Social Channels
  • Best Influencer
  • Best Independent Store
  • Best B&B Interior 

Enter yourself:

  • Best Budget Interior
  • Best Luxury Interior
  • Most Creative Interior
  • Best Room Revamp
  • Best Eye For Interiors

The full details for entering are on the website, entries will open on the 9th February 2018 and close on 23rd March 2018.

Photo  Jemma Watts  - home of  Kelly Love  featured in our AW16 issue. 

Photo Jemma Watts - home of Kelly Love featured in our AW16 issue. 

The other exciting news is that as one of the judges, our editor Caroline will select one of the winning homes to feature in a future issue of 91 Magazine! She will be judging alongside stylist Pippa Jameson and print designer Anna Hayman, who you can find out more about here.

So, if you think your home might be worthy, pop the date in your diary and don't forget to nominate your favourite shops, B&Bs and influencers too! Let's all show support to our fellow interior lovers! 

Follow the UK Interior Awards on Instagram for updates and check all the criteria for entering here. Best of luck! 

The A/W 17 issue is here!

The AW17 issue has finally landed and it has more pages than ever - an extra 8 pages of beautiful content for you to enjoy! This time we have a subtle textiles theme running through the magazine, perfect for getting snuggly in the colder months. How much to you just want to clamber into that bed on the cover?! 

91 Magazine AW17 issue

We've been overwhelmed by how many of you have pre-ordered this new issue, it has broken a record for us, and we are so pleased that more and more people are discovering and enjoying 91 Magazine. It is a learning curve for us with every issue, and we really hope that you find each one as inspiring as the last.

91 Magazine - independent interiors magazine

Here's a little peek inside the pages - at the homes, studios and other creative spaces that we have explored. It truly is a beautiful collection of places to discover and be inspired by, so if you haven't already got your copy on order, then hop straight over to our shop page to get yours delivered to your door. 

inside the latest issue of 91 Magazine
independent stores inside 91 Magazine
creative spaces inside 91 Magazine

HUGE thank you as always goes to Team 91 - Laura, Kath, Lucy, Olivia, Catherine and Melissa - you ladies are ACE! And also to the wonderful contributors who fill our pages with their stunning images and inspiring words. I'm so proud of what we have created, and I thank every single reader for picking up a copy and supporting us. Don't forget to share your pics of the magazine online - using the hashtag #my91magazine - you will find us on Instagram at @91magazine


Sneak peek inside the AW17 issue

The summer has whizzed by and it seems no time since our S/S issue came out, but here we are, just a few weeks away from our A/W issue landing! As always, it's been a joy putting it together and we are so excited for you to see it and hear what you think. We've already had a record-breaking number of pre-orders and are thrilled that so many of you are eager to receive the new issue. It'll be on your doorstep soon, but to whet your appetite here is a little sneaky peek at some of the gorgeous images you'll find inside...

Image by  Kasia Fiszer

Image by Kasia Fiszer

Image by  Kristin Perers
Image by  Cathy Pyle

Image by Cathy Pyle

Image by  Kym Grimshaw

Image by Kym Grimshaw

Image by  Anna & Tam

Image by Anna & Tam

Make sure you pop on over and place your order so you can get you copy as soon as they arrive here in October! PRE ORDER NOW

PRE ORDER our AW17 issue

Yippee! The next issue is so close to completion and as always we can't wait to share it with you! Our AW17 issue will have an extra 8 pages too, so even more loveliness to indulge in! It's now AVAILABLE TO PRE-ORDER and will be arriving in early October. As a special treat to those who order first and to celebrate our textiles theme, the first 200 orders will receive a FREE 40cm x 40cm square of fabric by textile designer Nancy Straughan. Her textiles are printed using sustainable and organic fabric & inks and are designed and printed here in the UK. It will be a lucky dip as to which fabric you receive, but they are all beautiful, view the full range on Nancy's website. Read on to get a taster of what's inside the new issue....


So what's inside this issue?

The AW17 issue is bursting with beautiful homes and creative spaces and we get cosy & snuggly with our textiles theme. 

We visit Liesbeth Disbergen de Leeuw's colourful home in the Netherlands, then cross the Atlantic and pop by food writer Erin Ireland's Vancouver pad. Plus two creative UK homes will have you swooning.

Photographer Kristin Perers invites us into her stunning East London studio - the Flower Factory - and we get inspired by the interiors of two other lovely London venues. 

We encourage you to get making with textiles, from fabric scraps to yarn, and share our favourite shops for finding gorgeous linens, cottons and quilts for your home. 

So, what are you waiting for? Pop on over and place your pre-order to receive your copy hot off the press in a few weeks time! PRE-ORDER AW17 issue now

Free e-zine: Seek Inspire Create by 91 Magazine - SIGN UP!

Today we have some exciting news to share as we announce a new project from 91 Magazine! We are always thinking of new ways to provide inspiration to our readers, and we know a lot of you are often impatient waiting for the next print issue! So, coming soon, is a quarterly free e-zine called Seek Inspire Create by 91 Magazine. 

If you follow us on Instagram you may be aware of our hashtag #seekinspirecreate. It's clear lots of you enjoy using the tag to share your discoveries, inspirations and creations, with over 18,000 images now in the gallery! So, this is exactly what has inspired our new project. The bite-sized e-zine will drop into your inbox every few months filled with things to seek, inspire and create, put together by the 91 team and our talented contributors. Beautiful photography, places to visit, creative people, things to make and much more, condensed into 12 pages - a quick and easy read - yet packed with lots of 91 goodness!

Simply sign up to our mailing list to make sure you don't miss this little beauty!

WIN a £250 IKEA gift card with #ikearoomrefresh

We've been keeping this one under wraps (it's been tough!) but we are thrilled to finally share that we've been collaborating with IKEA on our latest issue! When you receive your copy you'll be able to pore over the feature we created alongside three amazing stylists, who each refreshed a space with IKEA items, all styled around their NORRÅKER table. Here's some outtakes from the feature to give you a little flavour of what is in the magazine. Continue reading to find out how you can try your hand at a spot of styling and be in with the chance of winning £250 to spend at IKEA....

Styling: Laura Sawyer / Photo: Malcolm Menzies

Styling: Laura Sawyer / Photo: Malcolm Menzies

Styling and Photography: Tiffany Grant-Riley

Styling and Photography: Tiffany Grant-Riley

Styling and Photography: Clare Piper

Styling and Photography: Clare Piper

Let's face it, we all LOVE an IKEA trip, even with kids in tow it is possible to have a pleasant shopping experience with their child friendly eating areas and various play options to amuse them while you browse. Their ethos and varying price range makes it possible for even those on the tightest of budgets to have a stylish home. In our feature we wanted to demonstrate the versatility of their products; how they can be used for very different tasks and for creating completely different looks. 

Now we want to challenge you, our readers, to show how you've styled your existing IKEA wares in your space, and then tell us what else you would love to do to refresh your home this Spring / Summer. Simply share your images on Instagram featuring at least one IKEA item, and include the hashtag #ikearoomrefresh with your caption. (Ideally we'd love you to tag us in - @91magazine and @ikeauk - so we can be alerted to your uploads) 

Below is the basic T&Cs for entering this giveaway. It is very important that you read IKEA's full T&Cs before entering. These can be found here

  • The competition will run from 10:00AM on 5th May 2017 until 11.59pm on 28th July 2017. 
  • The prize of a £250 IKEA gift card will be valid in all IKEA UK stores and online.
  • Any images not adhering to all the guidelines will not be considered to win. You must include at least one IKEA product in your image and tag it with #ikearoomrefresh and say what else you'd like to do to refresh your space. 
  • After the closing date, 91 Magazine will choose a shortlist of 3 images, based on: 

(a)Strength of visual appeal of the image

(b)Creativity of the image; and smart solutions

(c)The effort put in to show #ikearoomrefresh

(d)Your description of what makes this an image that depicts #ikearoomrefresh

IKEA will then select the winner from the shortlist.

We can't wait to see how you get creative over on Instagram! And just imagine that shopping spree you could be having with that gift card eh?! If you have any questions, just leave a comment or pop us an email. Good luck and happy IKEA styling!