Get our FREE quarterly e-zine Seek Inspire Create
Search
Close this search box.
February 29, 2016 —

Creative Business : Some Wisdom

Save & share

91 Magazine loves to discover and support exciting creative businesses. Whether you’re a creative business owner yourself, you have dreams of starting one, or you’re just intrigued to know what goes on behind the scenes, we’ve gathered together insights and advice from the owners of a range of successful creative businesses, from shops to design studios to blogs.

{top image: Clare Nicholson}

Image: Rose & Grey

Image: Rose & Grey

Here are just some of the kernels of wisdom that we’ve collected along the way…

Research saves you from making a lot of beginners’ mistakes. The School for Creative Startups showed me that I needed to begin with a clear business model, to work out what I was going to sell, and who was going to buy it.

– Bethan John, Decorator’s Notebook

From a creative perspective, it’s essential to have good quality imagery. A well photographed product can convey so much.

– Dee Puddy

Image: Kiran Ravilious

Image: Kiran Ravilious

Be true to your own style and don’t try to follow trends too much. Build up a good social media network… and give your brand personality.

-Clare Nicholson

I love the spontaneity of social media. It’s an instant way of letting your customers know what’s happening. It also adds personality to your business.

– Dee Puddy

I like the subtle approach of Twitter – it’s a good place to follow people of relevance to my work […] if tweets are seen by the right people, that can lead to magazine features and other opportunities.

– Kiran Ravilious

Image: Decorator's Notebook

Image: Decorator’s Notebook

Don’t get downhearted when things go wrong, which they inevitably will, instead put your energy into what you can do to make it better. Have faith and passion for your business and constantly keep it moving.

-Lyndsey Goodger, Rose & Grey

Find the full interviews with these brilliant creative businesswomen in the following back issues of 91, available to read on Issuu.com:

Bethan John www.decoratorsnotebook.co.uk (interviewed in 91 issue 9)
Dee Puddy www.deepuddy.co.uk (interviewed in 91 issue 7)
Lyndsey Goodger www.roseandgrey.co.uk (interviewed in 91 issue 8)
Kiran Ravilious www.kiranravilious.com (interviewed in 91 issue 10)
Clare Nicholson www.clarenicholson.com (interviewed in 91 issue 11)

Sign up for more articles

Join the 91 Magazine mailing list and we’ll send you our favourite articles, updates from our shop, news on the magazine and select promotions & offers.

More stories like this one

New in 91 Magazine

Using Substack for small business
Brand designer, creative mentor and writer Sarah Robertson recently joined Substack and explores how businesses and creatives can benefit from the platform…

91 is reading… Creative Homes

Love What You Do: Flora Roberts

Sneak peek at Volume 17

Shopkeeper Spotlight: Druid

Small Business Stories: The Good Lyfe

15 of the best independent wallpaper brands

Home tour: Natalie Walton

Valentine’s homemade gift: Chocolate stirrers

Rekindling our relationship with Instagram

Seek Create Inspire

Subscribe to the 91 Magazine mailing list

Subscribe for our free quarterly e-zine packed independent shops and cafes, interiors ideas, delicious recipes and DIY projects.

We’ll also send you regular articles, offers, shop promotions and competitions (but never spam).