An Ethical gift guide

Christmas is only a few weeks away, and if you are aiming to shop more ethically this year but are still struggling to find the perfect gifts, then get inspired by our gift guide, collated by Lucy Saunders.

With moral principles behind each product featured, here are my top five ethical presents for him, for her and for kids this Christmas. Whether it’s a gift to pamper, to eat, to entertain or to look stylish we have it covered, saving you internet-trawling time and taking the shopping stress off your hands, leaving you safe in the knowledge your purchases are minimal in their harm to our planet.

FOR HER

91 Magazine Ethical Gift Guide

1/ Envelop yourself in the nostalgic hues of jasmine, bound with green thyme and warming black pepper. La-Eva products are made in the UK, certified organic and are suitable for vegans.

La-Eva facial oil, £25 - The Future Kept

91 Magazine Ethical Gift Guide

2/ Know a coffee lover? Treat them to a beautiful reusable cup, made from hand-blown glass. These are100% free of plastic and chemicals.

Sol Cup, £19 - Sol

91 Magazine Ethical Gift Guide

3/ Proud to support the UK charity Womankind Worldwide who work to empower women all over the world, Lauren Hunt’s jewellery designs are not just stunning but also support a worthy cause, and wherever possible Lauren uses eco-friendly recycled gold.

Opal & Gold Ring, £152 - Lauren Hunt Jewellery Designs

91 Magazine Ethical Gift Guide

4/ A fun four pack of soft, sustainable bamboo and organic cotton blend socks, which are breathable, naturally anti-bacterial and anti-fungal. We especially love these ones from the Summer Vibe set.

Summer Vibe sock gift set, £24.90, Thought

91 Magazine Ethical Gift Guide

5/ This classic style vegan leather watch is a contemporary yet ethical choice for your wrist that works with any outfit. They come wrapped in an eco-friendly felt pouch and box.

Light Grey & Gold watch, £120 - VOTCH

FOR HIM

91 Magazine Ethical Gift Guide

1/ The George is the ultimate man bag. Handmade in Calcutta, using locally sourced materials and suppliers, this bag is ethically produced, as well as being a classic to last for years.

Messenger bag, from £165 - NV London Calcutta

91 Magazine Ethical Gift Guide

2/ This 65% dark chocolate has underlying coffee aromas which perfectly balances the sweetness of the malt barley. Handmade in East London, this chocolate in also vegan friendly.

Malt dark Chocolate, £6 - The Future Kept

91 Magazine Ethical Gift Guide

3/ Flourish Magazine is printed on FSC approved paper, has a underlying passion of sustainability within its written pages and is packaged using biodegradable tissue paper. An ideal gift for travel lovers.

Flourish Magazine, £10

91 Magazine Ethical Gift Guide

4/ This low-foaming, vegan friendly soap is free of synthetic fragrances and lightly buffs the skin with botanical particles. Made in Margate, UK.

Haeckels Small Exfoliating Seaweed Block, from £4 - Haeckels

91 Magazine Ethical Gift Guide

5/ These boots will add a little bit of sophistication to any outfit. Made from faux suede with a rubber outsole and elastic gore, the boots are vegan-friendly, as are all this brand’s shoes and bags.

Vegan Chelsea boots, £115 - Matt & Nat

FOR KIDS

91 Magazine Ethical Gift Guide

1/ Choose from three different designs of these sweet bib and rattle sets. The bibs are made from 100% organic cotton and backed with organic velour. 

Bib and rattle set, £15 - Julia Staite 

91 Magazine Ethical Gift Guide

2/ This very soft PJ set is made from 100% organic interlock cotton fabric to stay comfy all night long. Made ethically in the UK, this classic breton stripe design is suitable for both sexes and for all ages.

Classic Breton PJ set, £32 - Sleepy Doe

91 Magazine Ethical Gift Guide

3/ This organic and vegan chocolate comes with a cute cardboard toy to assemble, which is one of six designs to collect. A perfect stocking filler.

Vegan chocolate & toy, £4.25, Berylune

91 Magazine Ethical Gift Guide

 4/ Tomtect is a new construction toy using multi-length thin wooden blocks or planks, great for children’s fine motor skills and developing imaginations. Made in France with wood from sustainably managed pine forests. 

TomTect construction toy, £28 - Conscious Craft

91 Magazine Ethical Gift Guide

5/ This reimagined rocking horse is equipped with a winged saddle, footrests and an adjustable fabric backrest. Constructed from natural rubber wood and non-toxic water based dyes.

Rocking Pegasus, £99.95 Conscious Craft

Happy ethical shopping! x

Shopkeeper Spotlight: Choosing Keeping

Peek into Choosing Keeping’s stunning new store in London’s Seven Dials, beautifully curated with diaries, pens and dreamy papers and you could be forgiven for thinking that this was just a stylish stationery stockist. However, delve a little deeper, behind the exterior, and you’ll find that Choosing Keeping is an independent stationery lovers’ paradise, with true heart - and a homage to almost-forgotten trades.

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Choosing Keeping opened in 2012, in its former home on Columbia Road, with the aim of bringing together charming stationery products, that were “under threat of extinction possibly because they had become under-appreciated, or thought of as old-fashioned, or too expensive in relation to cheaply made in China alternatives”, owner, Julia explains.

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Identifying that national culture can be lost when items, like these, stop being produced, and that as consumers, we should do what we can to ensure that these items - and the memories they are attached to - prevent being lost, Choosing Keeping is keeping alive these old traditions.

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“The green Pentel R50 which sat in the pen pot by your grandfather’s telephone, the Japanese Nori glue you used to craft in school, all of these iconic objects combined are part of our cultural memory and therefore very important,” Choosing Keeping’s owner says. “The fact that each day such companies cease to manufacture in France, Italy, Germany … is a tragedy.”

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Of course, it’s not just the item itself or the history associated with it. Choosing Keeping are also concerned about the people behind the product too - with companies closing down, livelihoods being lost and the impact on the villages whose factories close. A sobering thought as many of us tick off our Christmas gift list.

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Since 1st November 2018, Choosing Keeping has closed its doors for the final time at 128 Columbia Road and have begun a new chapter, at 21 Tower Street in Seven Dials. With a new location, the Choosing Keeping team took the opportunity to think about their new space, designing their own made-to-measure furniture, as well as all their gorgeous pen display pots (made by Steve Harrison). Staying loyal to their ethos of enjoying something for as long as possible, their new store includes plenty of wood, bringing warmth and softness to the aesthetics, and perfectly complimenting the sensuality of the opulent stationery on offer.

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Given that Choosing Keeping’s focus is on bringing together items that could be forgotten about, the team work hard to source the best paper, art and office goods. This inspiration comes from watching films, travelling, chatting with suppliers and reading catalogues from cover to cover to find those items that should be enjoyed for many more years to come.

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Needless to say, there’s not any visits to gift fairs or trade shows for the Choosing Keeping team, instead it’s all about research and connection to find those almost-forgotten gems. One business they’ve built a relationship with over the last six years is German penmaker, Kaweco, who have been manufacturing pens since 1883. Choosing Keeping now have the largest range in a bricks and mortar UK shop.

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As well as carefully sourcing stationery products from across the world, the store also create their own items too, such as their four colour ballpoint pens, Italian leatherette notebooks, hardback notebooks and handmade watercolour paper, of which many are among their bestsellers.

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Needless to say, Choosing Keeping is a one-of-a-kind kind of stationery store, encouraging us shoppers to give thought when buying (not only about the product itself but about the makers and the community surrounding them) and then to take care, preserve and respect whatever it is we’ve purchased. In a nutshell: choosing to keep the memories, the heritage and people in work from independents, rather than buying mass-produced items. A visit to this beautiful store definitely gives us food for thought…

Find Choosing Keeping at 21 Tower Street, Covent Garden, London WC2H 9NS.

choosingkeeping.com

From the cutting room floor - AW18 issue

Thank you SO much for all the lovely feedback on the AW18 issue - we are so proud that lots of you have said it is your favourite issue yet! :) We recently announced that we are now offering one year subscriptions to the magazine - you can start from the AW18 issue if you haven’t got it yet, or start from the upcoming SS19 issue, out in April.

But if you’ve already devoured the current issue from cover to cover, then here is an additional little bit of eye candy in the form of images from the cutting room floor…

home of Aerende online shop owner Emily Mathieson

Totally in love with the simplicity of Emily of Aerende’s bathroom, in fact her entire home feels effortless yet thoughtful. Her bathroom also features products from skincare brand La-Eva - whose studio we featured in this issue. Shot by Jon Aaron Green.

Pickled radishes on rye bread recipe
Plum Jelly recipe

We ran a gorgeous food feature on preserving in this issue and stylist Sally Meier and photographer Catherine Frawley created these beautiful images - the colours, the textures… so fresh and enticing right?!

Lord Whitney's studio, featured in 91 Magazine AW18 issue

We visited so many stunning spaces in the AW18 issue - from shops and studios to homes and restaurants. Above is the super cool studio of Lord Whitney - there really is colour, fun and joy in every corner of this creative haven. Beautiful images by Kasia Fiszer.

Forest shop, London - featured in 91 Magazine AW18
Forest shop, London - featured in 91 Magazine AW18

The South London plant lover’s paradise that is Forest also had us swooning and wanting to add another 300 or so plants to our homes! Rachel Warne captured it beautifully.

Melissa Avila's apartment in Mexico City

During our trip to Mexico City earlier this year we got the chance to visit the home and studio of Melissa Avila. Her style effortlessly cool, her work immensely humbling. Thanks to Jemma Watts for her company and great photography on this trip.

Silo, Brighton - featured in 91 Magazine

We are in love with this little corner of zero-waste restaurant Silo in Brighton. How dreamy is that slouchy velvet seating?! Another great shoot by Jemma Watts.

Home tour - Daniele Schinke of Wunderblumen
Home tour - Daniele Schinke of Wunderblumen

The home that featured on the cover of this issue is that of Daniela Schinke. She has such a great eye for colour and a wonderful collection of objects around her home. How sweet is that mother and daughter illustration? Images captured by Olinga Ok.

Styling an Ethical home - 91 Magazine

Last but not least, an extra image from our conscious living shoot by Cathy Pyle, styled by Lauren Becker. How much do you want to curl up with a good book in this little spot?!

Grab your AW18 issue now, or why not treat yourself to a subscription?!

A simple winter table

Here at 91 we are approaching Christmas this year with a simpler mindset. Excessive consumerism is being dialled back and many of us are leaning towards living with less, enjoying the moment and not overdoing it; from food and drink to gifts and decor. Stylist Sophie Warren Smith shares her ideal winter table - one that epitomises this lifestyle - scandi-inspired, stylish, simple. Follow her tips to recreate the look…

a simple scandi winter table - 91 Magazine

Set the scene

To stop a simple Scandi table from looking too stark, lots of greenery is a must. You can keep spending to a minimum by foraging for as much as possible. I collected a few of different types of fragrant fir and small pinecones on dog walks - keep your eyes peeled - there’s also plenty of holly and ivy about too. You can then get a bunch of eucalyptus fairly cheaply from the florists, along with a few stems of thistles and roses, which all add texture and interest to your display.

Scatter a few small sprigs along the middle of your table, and then create a focal point with a vase - or a jug like the one I’ve used here. A great styling tip is to work in three’s, so here, I have added two glass candlesticks to flank the jug.

A tablecloth is a super simple way to add elegance to the overall look. If you don’t have one to hand, a length of linen or even a plain bed sheet will do the job! You can even leave the edges frayed for a more rustic, relaxed look.

a simple scandi Christmas table - 91 Magazine

It’s all in the detail

If you use glass bottles as candleholders as I have here, why not pop a small sprig of eucalyptus inside? Add a few vintage style mercury baubles to the centre that have a slight shimmer to catch the warmth and glow of the candlelight. Create a charming place setting by tying a stem of eucalyptus and thistle together, alternatively, you could use a piece of fir/Christmas tree (from the lower end of your tree) or some mistletoe.

simple Christmas table styling ideas - 91 Magazine

Make your table inviting

The key to this look is ‘less is more’, keep it uncluttered, simple yet sophisticated. Try layering your plates, it creates visual depth and makes the setting feel a little special. Place napkins in between the two plates to add texture, and to keep the table surface less busy. I’ve purposely chosen white plates for a more minimal look, but patterned plates on a plain tablecloth will look equally lovely. An optional, but wonderful finishing touch - add some sheepskins to your seating, they are super cosy and create a tactile, welcoming and comfy feel for your guests.

*The wall hanging in these images is part of A Foraged Christmas, a mini online course that goes on sale Monday 3rd December, priced at £18 for four festive easy to follow step by step projects that include a wreath, a mantelpiece garland and a festive bunch. See Sophie’s Instagram for further details.

91 is reading... Live Green

As we all become more and more concerned about the damage humankind is causing to the planet, we are doing what we can to reduce our personal impact, but I think it’s fair to say many people can feel overwhelmed by the changes we need to employ to really make a difference. Jen Chillingsworth’s debut book Live Green: 52 steps for a more sustainable life is here to prove that it is easier than you think to become kinder to our environment, simply by adjusting our habits and becoming more mindful in the choices we make.

Live Green by Jen Chillingsworth - review by 91 Magazine

The book itself is a thing of beauty - small format, printed on responsibly sourced paper and featuring the most beautiful illustrations by Amelia Flower (great name!). It’s perfect for dipping in and out of when you need advice on certain areas of your life.

Live Green by Jen Chillingsworth - book review by 91 Magazine
Live Green by Jen Chillingsworth - book review by 91 Magazine
Live Green by Jen Chillingsworth - book review by 91 Magazine

The book is split into six sections - Green Home & Garden, Eco-Household, Eat Green, Slow Fashion, Natural Beauty and Simple Christmas - covering so much in terms of home life and consumerism. It’s full of great little snippets of advice on things you might not even have considered and includes some practical recipes and DIY ideas for things like natural cleaning products, homemade moth repellent and even how to wrap your Christmas gifts in fabric using the Japanese technique of furoshiki.

Jen describes how she made these changes to her daily life over the course of a year; it doesn’t have to happen overnight, and her approach proves that it is achievable. As Jen states in the book’s introduction: “small steps lead to big changes.” This is one book I know I will return to time and time again, and will recommend to friends who are keen to live more sustainably too.

Live Green by Jen Chillingsworth - book review by 91 Magazine

Live Green is published by Quadrille and will be available from 10th January 2019. Pre-order your copy here. Jen is the author of slow living blog Little Birdie.

How to start an online lifestyle store

If you’ve ever dreamt of being a shopkeeper, opening an online store can certainly seem like the easiest option - no property overheads, open 24/7 and working from home are all enticing benefits - but as Huma Qureshi discovered, it’s not quite so straightforward! This kind of business demands you to become a jack-of-all-trades, and is certainly not an easy path. Huma tells us a little of her tale and then chats to three women who are nailing it at online retail to find out what is really involved in the land of e-commerce….

Last year, I launched an online store. I was excited about the possibilities. I had grown bored by seeing the same brands appear everywhere, even in independent stores, and I started thinking - what if I could make a shop filled with the unusual timeless products I wanted to buy? A picture formed in my head of a store full of mesmerising and beautiful pieces. I created mood boards on Pinterest and played around with website templates. I started browsing on Etsy and Instagram, looking for the sort of pieces I wanted to sell.

But in reality, I had very little idea of what I was doing or how to do it. I am a writer with a blog; I had no retail experience. I didn’t let this stop me. I jumped straight in, emailing crafters and makers whose products I wanted to stock, not really realising just how much work would be involved. I wish I could say I had a methodical checklist by my side but honestly, I did everything more or less at the same time - I bought my web domain and built my website while ordering stock; I picked out my branding colours while writing product descriptions. I didn’t really have a plan.

Somewhere along the line, and possibly because of my lack of planning, I stopped finding it enjoyable. I realised it was no longer the right decision for me and so it was with some relief I closed my store down. Still, I’m always curious to know how other people manage it successfully; it is a huge task, to be all things (shop owner, shop curator, photographer, marketer, administrator) at once. So I decided to find out. I asked three fellow online shop owners to share their more positive experiences.

Jo McCarthy, shop curator and owner of Firain

Jo McCarthy, shop curator and owner of Firain.

Firain, an online lifestyle store, opened in September 2017. Taking its name from an old Welsh word meaning ‘noble, beautiful, fair and fine’, Jo has filled Firain with handmade treats, gifts and beautiful homewares. She runs Firain from home, sourcing products from makers, using her spare room as her office and stock room.

 Jo’s idea: Firain had been at the back of my mind for a long time, but since my husband and I were living overseas I didn't pursue it. When we came back to the UK, the idea of running a little online shop became more of a feasible income stream. I knew that I wanted to work from home and have a flexible schedule and I had hoped that the necessary skills would come along at the right time. I told myself that if it didn’t work, I could turn the experience into something to learn from. I love that I am slowly carving out a little niche for myself.

What came first, products or a website? I emailed makers and small businesses to ask if they would be interested in selling through me, despite me having no website to show them. I was so encouraged when supportive and enthusiastic emails came back and that’s how I started to curate the shop. At the same time, I started to share on Instagram about my new shop opening and used targeted hashtags which seemed to gain a little bit of attention. 

With the website, everything has been very 'DIY' and done within an extremely tight budget - I built it myself on SquareSpace. I am certainly not techy! Don't be put off by your lack of experience. I am never happy with my website and tweak it every day!

Firain - online lifestyle store

And everything else…? I set up my shop with zero budget for branding, marketing materials or photography (a graphic designer friend helped me with my logo). Taking product photos and uploading them is the most time-consuming task and using a professional would be a good solution, but it’s not in my budget right now. I am trying to enjoy this creative process and not think too much about what I can't achieve, right now!

How much work is involved? I try to set time aside each day to work on the shop in some way, around my other jobs. Usually, it's keeping up with baseline tasks - posting on Instagram, updating the website, fulfilling orders, answering emails and keeping on top of invoices. Then there’s writing monthly newsletters and blog posts too.

Running a creative business will never be the easiest, most lucrative path to take and I have struggled to justify some of my decisions. The ebb and flow of running a shop can keep me awake at night! I need to make an income from Firain and I wish I had prepared a little more about the start-up costs and the potential challenges. But I absolutely love packing up orders for my customers. I feel that my creativity is coming back.

Jo’s advice:

1. Do the best with what you have, be self-sufficient and financially responsible but try to enjoy the creative process. Seek out interesting products that speak to you somehow, for some reason. You can't expect your friends and family to be your most loyal customers, so try to find your own tribe beyond your current network.

2. Be modest and acknowledge where you have gone wrong and try to learn from those mistakes.

3. Be selective about working with people who understand your limitations as a small business. Allow yourself time to breathe and pause. You can't make good decisions when you feel frantic and stretched. Most of all, be patient with yourself and with the business. In time, you will be proud that you swam against the tide and created something from scratch.

Tabara N’Diaye, shop owner of La Basketry

Tabara N’Diaye, shop owner of La Basketry

Tabara set up La Basketry, an online boutique selling artisan Senegalese baskets, in 2017. Originally from Senegal, she was born and raised in Paris but has been living in London for over a decade. Tabara grew up in a home filled with traditional Senegalese baskets and loved them not just for storage but as a way to remain connected to the stories of her heritage, and this is what she wants to share through La Basketry. She runs La Basketry from her home and has cleverly transformed her walk-in wardrobe into a storage room which holds all her shop’s products.

Tabara’s story: Being online is ideal as there are no borders; I can reach customers everywhere in the world and spread the love for the beautiful products I sell. I didn’t have any experience of retail before launching La Basketry, although my mother did own a shop. But I don’t think you really need experience - the tools and platforms available make everything very easy. I use Shopify – it’s very straightforward. I do think you need to be tech-savvy though. You can’t expect your online shop to sell products for you! SEO, Google Ads and even social media advertising are great ways to reach new customers so why not maximise the opportunities that are available to you?

I write all our website copy, newsletters and manage all our social media,  but I much prefer to work with professionals for product photos. I’ve also worked with a PR company in the past. I have no problem outsourcing certain tasks to people who can do a better job than me! I think it’s important to realise you cannot be good at everything.

How long did it take between having the idea for La Basketry and turning it into a reality? It took about a year. I worked with the London Small Business Centre to get my business plan into shape. I studied the market, the competition, established my pricing structure, and thought about marketing and so on. My business has evolved since then, but this was a great starting point. It’s free to see an advisor at the London Small Business Centre – they provide with templates and you can book as many appointments as you’d like – you can even sit down with an accountant to run through the numbers!

La Basketry online store

How do you source your products? I work directly with female artisans in Senegal. When I started the business, I had no design experience so I curated products from their existing collections, just changing colours and patterns for example. As our client base has grown, I’ve now started to design some of our products.

What's the biggest day to day challenge you've encountered in running an online store? Packing orders! It was taking a lot of time so I decided to outsource it. I work with a fulfillment company called Weengs when orders get too hectic. It means I don’t have to spend two to three hours packaging or queuing at the post office but can focus on other areas of the business instead.

Tabara’s advice: There are hundreds of online shops launching every day so don’t think that the moment you press the ‘LIVE’ button, customers will flock to your site. Your online shop is part of a much wider marketing strategy and you need to make sure that you’re engaging with potential customers via social media, PR and any other methods that would work for your business.

Emily Mathieson, shop owner of Aerende

Journalist-turned-social-entrepreneur, Emily launched Aerende, an ethical homewares online shop, in 2016. She runs her business from her home in St Albans, using her spare bedroom and office to design, develop and store products and package up orders. Unlike most online stores, Emily doesn’t just curate products from makers - she collaborates with and commissions social and therapeutic craft groups to create beautiful and everlasting products for Aerende.

Emily’s story: I have a lifestyle media background so I was confident in branding, telling stories and coming up with a beautiful edit of products. But it was arrogant of me to assume that that would be enough and I’ve been on a steep learning curve since then to really understand finances, cash flow, costings, marketing and strategy, as well as the underlying technical skills and SEO needed to really make a success of an online shop.

Retail is much more demanding than I naively imagined. You have all the normal requirements of running a business but now have to be great bloggers and social media masters too. I don’t have a background in manufacturing or design so product development (though wildly exciting) can be a tricky process and, of course, many of my makers face so many of their own challenges so that volumes, consistency and deadlines don’t happen in a conventional way.

I do every single thing for Aerende, from sticking labels on candles to sending images out for press requests. I’ve written every page of the website and hand-wrapped every single order. I store our products in my home, which is brilliant for flexibility, but challenging in terms of finding a cut-off between home life and work life. I’m lucky that we do have a spare bedroom and an office, but Aerende is starting to outgrow them and, having limited space means we can’t benefit on economies of scale on things like packing boxes; I simply don’t have enough space to store them. The next step is seeking some social investment to help fund a studio where we can store stock properly, showcase the products and create some distance for me between home and work.

 Why online? Being online has many advantages – not least in being able to reach people from a wider network than a physical shop might do. But I’ll be honest: this was a practical decision born out of lack of finance rather than a strategic one. I needed to be able to work flexibly around my family and going online is a much less risky way of testing a concept than going all in with a physical store. Having said that, a bricks and mortar shop is still a dream for me. We loved our pop-up with Appear Here so much, we’re looking at ways of funding another.

How hard was it to set up your website? Setting it up was the easy bit. My family are amazed at what I’ve built considering my fairly basic technical skills. I’ve learnt a lot in the last three years but the retail platform we use – Shopify – is amazingly user-friendly, even for non-techy people like me. It makes all the back-end payment stuff easy and links in with lots of apps so we can add and adapt features as and when they are requested or when we have funding to do so. SEO is a harder thing to crack and is an ongoing process. There are so many resources out there (and I’ve heard Lucy Lucraft’s SEO course is a good one).

 How do you source your products? It’s a complex process. Unlike almost every other online interiors/gift store, we can’t find items at trade fairs or on social media because our makers aren’t really on or at either. So it’s a process of word of mouth, Google and lots of research. And then, because we want the products to be desirable and to fit with the collection we work out colour schemes and shapes and sizes that would work well, and create each product in collaboration with the makers – so they can explore their skills and we can ensure an ever-changing collection. Now we have a profile makers are starting to find us too.

And how do you design your products? I don’t have a formal background in design so I simply start by creating products that I’d like to own or want to use. I hope that by creating things I love to look at and use, others will feel the same. Some inspirations come from nature, from heritage techniques, from Shaker and Danish design or sometimes start with a colour mood board I’ve spotted on Pinterest. It’s easy to feel there’s a ‘proper’ way to do this stuff but one of the great joys of running your own business is that it’s not always necessary to conform to preconceived notions of what business is. And I often remind myself that being an outsider without an MBA or corporate experience can open up possibilities for doing things differently and more effectively. Design is an organic process and I want to hang on to that feeling rather than over-thinking or over-complicating products that should bring pleasure and beauty to the day-to-day.

Emily’s advice

1. Plan ahead and do the finances but be prepared to ditch the plan and to drop an idea if it isn’t working.

2. Have a story. Tell it confidently and regularly. Make this your point of difference.

3. Have a vision. Knowing where you want to get to really helps to prioritise and focus on the day to day.

Thank you ladies! So insightful! Do check out all three lovely brands - Firain, La Basketry and Aerende, as well as Huma’s excellent blog Our Story Time.

Shopkeeper Spotlight: Hero

This month, 91’s Shopkeeper Spotlight falls on Hero, in Stockbridge, Hampshire. We talk to owner Laura Turner about the ethos behind her fashion and lifestyle business, nurturing a creative community and the importance of enjoying the little things in life...

Hi Laura! How would you describe Hero to someone discovering it for the first time?

Hero is a bricks and mortar, fashion and lifestyle shop with a passion for creativity. The name derives from our mission to stock wardrobe ‘heroes’ - from jeans and cashmere, to velvet jumpsuits and statement jewellery. We work with brands that we feel have meaning and heart behind their story, and strive to ensure everything you see in the shop is something really special.

As well as the retail element of Hero as a store and online, we also have a strong creative community around us, with regular creative workshops and meet-ups to encourage this. Later this year and into 2019 we are also launching a co-working space, so creatives can get together and enjoy the space to connect with each other, or simply get away from their own desk for a change of scene!

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What inspired you to set up Hero? 

I always knew I wanted to have my own business, and having grown up in an entrepreneurial family, it felt really natural to me to take risks and be in control of my own destiny. Having a shop or being in retail was never something that I’d set my sights on, but after a corporate career in the city, I knew that such a life was not for me. My curiosity about whether I could run my own business had never left me, so after writing a blog and growing in confidence I took the leap to open Hero. Even then, I knew that it would be more than just a shop on a local high street - I wanted to reach more people, create an impact, and build a brand. 

Since initially setting up Hero, the business has evolved many times and that’s something I have always been comfortable with. It keeps me on my toes, and also means I can adapt to the economic climate and keep things interesting for my audience. Hero is about the whole experience and how walking into the shop, visiting the website, or attending a creative workshop should always be inspiring.

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What did you do before setting up Hero?

Hero was set up in 2014 and prior to that, I had been a busy stay-at-home mum with my two daughters. Earlier in my career, I’d worked in marketing within financial services. I’d started writing a blog as my own creative outlet when my daughters were quite tiny – I made many valuable connections through this and it really boosted my confidence to open a shop.

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What is the ethos behind your business?

My main focus for Hero is that when purchasing something, it should always be worth it – it should make you feel incredible. This applies whether that’s a pair of jeans that you will wear every day, a candle that you light each night once the children have gone to bed, or a statement necklace that transforms any outfit you wear. I believe in having fewer things, but things that you will love today and treasure forever.

So the idea behind Hero was to curate a collection of everyday items that we all need, and to elevate them into something special to be relished – a way of enjoying the little things. I had been a stay-at-home mum for six years before launching Hero and although I had a fairly standard ‘casual uniform’, I always wanted to make this as nice as possible. And if I had a notebook or box of matches, I wanted them to be really lovely. Enjoying my personal style and image always meant a lot as an expression of myself, so it seemed natural to extend this to my business.

There are so many areas of our lives that are oversaturated - there is so much noise just through everyday living, that to visit somewhere calm and welcoming is a refreshing change, and that’s what I aim to achieve in Hero.

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What inspires you?

So many things around me - I find inspiration in the local deli, magazines, a lovely pub or hotel, and in discovering new towns and new experiences. I’m also inspired by the services that other people provide which raise them above and beyond the norm, as I’m always striving to do things better and give people an experience that surpasses expectations.

How would you describe your style? 

Classic, cool + understated. 

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How valuable is the online community to your work?

Blogging and social media offer a place where I can connect with a wider community than our local customer-base. I’ve found that being generous with your time and knowledge builds trust and loyalty, which means people come back time-after-time and enthusiastically move with you as the business evolves.

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How did you go about designing and styling the store?

I love creating interior spaces, and the Hero shop gives me the perfect backdrop. After experimenting with different colours and schemes, I found that, for me, white is the best for retail - it means that the spotlight is on your stock and it’s not detracted from by crazy interiors!

The interior space affects how people feel, so the way that the shop is laid out is no accident. I’ve chosen strong, yet subtle colours for the front of the shop (the beautiful Calamine Pink by Farrow & Ball) offset with a charcoal wall inside. I like to be brave with style but not overwhelming, so there is no distraction from the retail area.

We’re very lucky as our building is really old and full of character, so I’ve been sympathetic to this with the furniture, but have also created contrast by introducing contemporary pieces, with different textures to add warmth and comfort. It’s designed as a journey of discovery around the shop, leading from one point of interest to the next.

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How do you source your products?

I’m always working on discovering new brands and pieces to sell at Hero, and have a strict criteria. I love working with brands that have an authentic story behind them. I’ve travelled to Paris and Copenhagen in the past, and now use social media to find brands. There’s a balance between finding items that you love personally, and pieces that you know are going to be loved by everyone else. I am also conscious of quantities, and don’t buy too many of one piece so that people are buying something more individual. I love the exclusivity of finding a brand that isn’t over-distributed - it means I can keep offering collections that are original.

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Do you have a creative background? 

I’m completely self-taught. I had no experience of retail, fashion or design, but I have a strong eye for detail that is instinctive, so can visualise how things will look and work together. Over the past four years, I have honed this to become more confident in my ability to curate Hero’s collections.

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How do you find juggling an online business with a physical shop?

My main focus is always primarily on the physical shop - it’s really important to concentrate on what makes the business successful and then bolt-on the other parts which can then act to elevate it.

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How do you approach marketing and PR? 

Less is more! My approach is not about gaining more and more followers or lots of coverage. It’s about communicating clearly to the ones I have, on a regular basis. My email marketing list is the most important and powerful resource I have. I connect with customers and build relationships and loyalty, without selling. There are times of course, that I talk about products or workshops, but it’s more about inviting people to read about these and hopefully build excitement or intrigue.

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What are Hero’s favourite products or bestsellers?

Our best-sellers are always the classic wardrobe staples – such as denim and cashmere, plus the Connock London Kukui oil beauty collection. 

Any advice for aspiring independent store owners?

Get the foundations of your business secure. Make sure you have systems and clear processes set up, so that the fundamentals of your business can be run with, or without you. This means you can then focus on being creative with your marketing and buying. When you’re buying, go with your gut instinct and don’t be led by fads or quick sellers. And be crystal-clear on your brand values and stick to them - it means that as you evolve, your audience will follow without confusion.

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Tell us about the Creative Gatherings held at Hero, they sound great!

The Creative Gatherings are a really informal meet-up once a month for anyone who is in business, or perhaps working on a project that they hope may turn into a business one day. There’s no agenda, it’s simply a supportive get-together, to have a chat and a coffee! I’d like to develop this in the future to extend it to membership, and also invite contacts to use our co-working space that’s launching in 2019.

Creative workshops at Hero have always been right at the heart of the brand, and the foundation of the community around it. Workshops provide the perfect platform for inviting people in and nurturing a relationship. When you bring like-minded people together, they want to share experiences and this is how a community naturally grows. I invite experts in social media, blogging and business to share their knowledge. Groups are kept really small and informal so that it’s easy to ask questions and chat. I think the digital world is brilliant, but I honestly don’t think you can beat sitting round a table with people and learning from them!

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Any future developments in the pipeline?

I’m really excited about 2019! It sees the launch of the Hero co-working space. This is a welcoming space at the shop for creatives to enjoy and work for the day, or to hire for their own creative workshops.

Find Hero at Nomads House, High Street, Stockbridge, Hampshire.

www.herostockbridge.co.uk

Meet The Maker: Jessica Ford

For many of us creatives, the idea of stepping away from our computer screens and connecting to what we’re doing is something high on our wish lists, but is not always practical with looming deadlines and other commitments.

Fine artist Jessica Ford (who also works as a illustrator and has designed everything from children’s books and packaging to advertising campaigns and fiction covers, as well as this year’s Valentine’s box for Godiva Chocolatiers!) has done just that and carved out time in her schedule to focus on her paintings.

This ‘happy hobby’ has become not only a creative outlet, but also become another business - with her work now hanging in homes across the world (including in the home of social media influencer Zoella).

We chatted to Jessica to find out how she creates her abstract work, divides her time and tips for starting a new venture.

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Hi Jessica! Why and when did you decide to become a professional artist?

I’d been working for ten years as a commercial illustrator (and still do, for half of the time!) but was dying to get away from a screen and get back to physically making art. I love having a varied working life, and still really enjoy the buzz of illustration commissions, but there’s something really exciting about making art for yourself, and not to a brief.

 Photography: Joe at Nash Watson

Photography: Joe at Nash Watson

Can you tell me a little about your work? How would you describe your style?

My paintings and colourful, abstract pieces. When I started painting, I was really conscious that I wanted to have a happy experience in the studio, and I wanted the paintings to feel joyous and light - and not depressing. I’m not interested in digging around my soul for melancholy! I want the owner to feel positive when living with my paintings in their home. They’re very easy to live with. 

The whole process for me started out as a happy hobby, that wonderfully evolved into something much bigger. 

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That’s so lovely to hear! How do you go about creating your work?

I like to work on quite big canvases. Strangely I find working on smaller canvases much more challenging! I use acrylic paint, gouache, and graphite pencil. I achieve the different textures by using different mixing mediums. I’m a big fan of a palette knife! I’d probably make a great plasterer!

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Which paintings have been your most popular? Why do you think that is?

I have three prints that sell extremely well: ‘Brood’, ‘Lark’ and ‘Dusk’. I’d say the number one favourite has been ‘Dusk’. I’ve had so many enquiries about that painting, I could have sold it ten times over. Ironically it was on sale for over 6 months, appeared in different galleries, and then as soon as I sold it, the enquiries came piling in. Always seems to be the way!

 Harbour by Jessica Ford

Harbour by Jessica Ford

Doesn’t it just? Hard question, but do you have a favourite?

My favourite is ‘Brood’. It was such a favourite that I decided to keep it and it now hangs in my bedroom at home. Again, I’ve had so many offers from people wanting to buy it, that it’s been quite tough to stay firm and not sell, but I’m glad I haven’t. Some things are worth more than money. I’ve lent it out on photoshoots on various occasions, so it’s travelled around a fair bit, and even appeared on one of the room sets at The Ideal Home Show this year.

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That’s exciting! Where do you create? Does your location inspire you?

I have a little, cosy studio in Hove, East Sussex. It’s pretty teeny, but it has a big window, which as all artists know, is the main consideration with taking on a space! I’m very close to the sea, which is always really inspiring! And I love Hove. There’s such beautiful architecture everywhere, and lots of creative people live here. 

Unfortunately I will be leaving this studio soon, as the developers are moving in and turning the workspaces into flats. I do fear for the creative people of Brighton and Hove, as this is increasingly happening, and it means there’s no longer affordable studio space left. A lot of my artist friends have already left the area due to the rising costs, so the future is looking a bit uncertain.

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What does a typical day look like for you?

I divide it up doing my illustration work half the time, and then depending on what my deadlines are looking like, I’ll disappear downstairs to do some painting. I’ve been really lucky that my painting studio has been in the same building as my illustration studio all these years. I can pop between the two, often when I’m waiting for a layer of paint to dry!

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So handy! You use Instagram for your business - how does this work for you?

Instagram has been amazing for me. It’s the only social media platform I use for my painting, as I only really use Facebook for personal use, and Twitter... I’ve never really loved at all!! I’ve sold lots of paintings directly to customers through Instagram, and then it’s been such a buzz to see the paintings in situ, popping up on my client’s feeds. It’s brilliant to be able to communicate directly with your audience. One of my paintings has ended up in a home in Australia, so I’m thrilled the reach of social media travels so far.

 Dusk by Jessica Ford

Dusk by Jessica Ford

With already having a successful career in illustration, what tips would you give to those of us looking to start a new venture?

Just start! I talked about painting for years, tentatively planning, dreaming, wishing. Two years ago, I made the decision to properly carve out time in my schedule to commit to it, starting with Friday being my ‘official painting day’. I really believe that it was that New Years resolution that propelled me forward. Sometimes these things just need proper time to grow and to be able to get off the ground.

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What's been your highlight so far?

It was pretty exciting when Zoella bought one of my paintings. It frequently pops up on her Instagram, or in her videos. 

Last year I had a lovely feature in Breathe magazine, and I’ve had loads of lovely support from fab interiors bloggers, such as Sophie Robinson, Little Big Bell, and Emily Dawe. They’ve been so great at featuring my work and helping to raise my profile, which has been such a gift. 

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That’s so fantastic! So, what's next for you?

In my dreams I’d actually love to move into interior design. Perhaps own a shop. Be a stylist. Why are there not more hours in the day! I’m such a career glutton! Haha. I’d love to create a lifestyle brand that brings together my love of painting, colour and interiors.


QUICKFIRE QUESTIONS

Describe your work in three words:  

Colourful, abstract, bold.

What are your making rituals? 

Change into my painting clothes, pop on my favourite podcast and make sure I have a cup of tea by my side!

Tea or Coffee? 

Tea!

Mountains or sea? 

Sea!

Night owl or early bird? 

Early bird!

I wish someone had told me... 

It will all work out! I remember the deep seated fear of leaving university and heading for London to kick start my creative career, armed only with an art degree and not able to do anything else (I couldn’t even work a computer!), and thinking "NOW WHAT?!!" I'm so happy that my creative career actually panned out and I'm able to create art for a living. I feel really lucky.

See more from Jessica at www.jessicaford.co.uk.

London indie events this weekend

As Christmas is now on the horizon lots of fabulous events are starting to pop up to fill our weekends with finding the perfect gifts for our loved ones. My aim this Christmas is to buy most, if not all, my gifts from independent brands, and luckily this is made easier by lots of the indie markets being held in coming weeks. There will be lots going on all over the country, so do check out what is happening local to you, but I just wanted to highlight five events that I am hoping to attend this weekend in London, or over the next few weeks - if I can make it to them all!

And Agency London pop up event November 2018

And Agency Pop up store

The first event is actually one 91 is taking part in. It is a pop up store run by And Agency which will feature a carefully curated selection of independent brands, including Blasta Henriet, Barton Croft and Undercover Living plus a selection of lovely ethical fashion and jewellery brands. It is happening in the heart of Shoreditch and will run from the 16th - 30th November. You can pick up copies of both our AW18 issue as well as the SS18 issue at the event. See more of what you can expect via their Instagram feed.

32 Charlotte Road, London, EC2A 3PB

16th - 30th November 2018

Mon-Sat: 11-6pm, Sunday: 10-5pm.

www.andagencyldn.com

The Assembly Market, Stoke Newington

The Assembly Market

The Assembly Market is happening in Stoke Newington and is an ‘assembly’ of independent designers in the fashion, accessories, homeware & art sectors. Brands include P.I.C. Style (pictured above), Under the Cloth and Paper Covers Rock. The two day event has focussed on bringing together designers who have a commitment to sustainability as well as beautiful aesthetics - you can view the full list of those taking part here or follow along on their Instagram.

Abney Hall, 73A Stoke Newington Church St, Stoke Newington, London N16 0AS

Saturday 17th November - 11-6pm

Sunday 18th November - 11-5pm

www.theassemblymarket.com

Occasional Home store Christmas event 2018

Occasional Home Store Winter Weekend

The Occasional Home Store is back with their popular event mixing vintage and contemporary brands in one shopping extravaganza. Not only this, they will have a programme of events happening over the two days to keep you busy, so do check out their listings. You will find Pea Style there (whose home is in our AW18 issue!), as well as designers such as Ondine Ash and Meylor Paper Goods.

West Reservoir Centre, Green Lanes, London, N4 2HA

17th & 18th November 2018 - 10am - 4pm

www.occasionalhomestore.com

The Mamahood Winter pop up

THE MAMAHOOD WINTER POP UP

The Mamahood supports independent businesses run by mothers, the 16th November sees the opening of another one of their popular shopping events in East Dulwich. There will be 80 brands on sale, so it’ll be pretty tricky not to find something you love! Sellers include Little Carousel, Button and Blue (pictured), and Julia Staite. You may just get your Christmas shopping done in one fell swoop!

7 Lordship Lane, East Dulwich, London, SE22 8EW

16th November - until mid-February (when the Spring pop up will immediately follow!)

Mon - Sat: 9.30am - 5.30pm, Sundays: 12-5pm (closed between Christmas and new year)

www.themamahood.co.uk

Creoate pop up, Covent Garden

Last but not least, is a pop up store I stumbled across while wandering the streets of Covent Garden last week. Creoate are an organisation who bring together retail products and experiences for independent brands. I was excited to see a platform for female independent brands right in the heart of Central London which is often dominated by the big corporate names. They’ve also got a plethora of workshops happening too. There’s a wide range of items from homeware and beauty to fashion and art, so do pop in - they are there until the 23rd December. Discover some of the brands they stock on their Instagram.

37 Neal Street, London, WC2H 9PR

now until 23rd December

www.creoate.com

91 is reading... books about glasshouses

There is a hashtag on Instagram called #ihavethisthingwithglasshouses which has over 4000 images highlighting the beauty of glasshouses, and rightly so. I personally find much serenity and peace when wandering around the paths of these botanical spaces in the shadow of towering tropical specimens or quietly examining an unusual cacti collection. There is something undeniably appealing about their opaque walls and ceilings and the atmosphere created by so much living and breathing beauty.

Glasshouse Greenhouse - Haarkon book & Botanical by Samuel Zeller
Botanical by Samuel Zeller

For those times you strive a calming influence but can’t quite justify a glasshouse visit, then turn to these beautiful new books, both exploring the uniqueness of greenhouses around the world.

Botanical by Samuel Zeller is essentially a photography book, featuring a foreword by journalist Rachel Segal Hamilton followed by a few words from the photographer, before showcasing the body of work Zeller has created on his journey visiting glasshouses across Europe. His focus is on capturing how the plants enclosed within are seen through the panes of glass, resulting in a beautiful collection of images, many which almost look like paintings.

Botanical by Samuel Zeller - Hoxton Mini Press - review by 91 Magazine
Botanical by Samuel Zeller - Hoxton Mini Press - review by 91 Magazine

Samuel has documented moments within these spaces, like when the light is perfectly dappled, when structural plants have cast striking shadows or the moody, misty effect caused by condensation. This book has made me look at glasshouses from a different perspective - observing the beautiful shapes and patterns created by the combination of plants and their environment.

Glasshouse Greenhouse by Haarkon - review by 91 Magazine

Being a fan of the much loved, plant-filled Instagram feed of Haarkon, I was excited to see the launch of their first book - Glasshouse Greenhouse. With over 200 pages of greenery goodness, you will find architectural glasshouses through to cobbled together tiny greenhouses, from Oxford, UK to Adelaide, Australia.

Glasshouse Greenhouse by Haarkon
Glasshouse Greenhouse by Haarkon
Glasshouse Greenhouse by Haarkon

The variety throughout the book keeps you turning; I love the juxtaposition between the monumental spaces found in botanical gardens around the world with the small private collections owned by individuals. In the words of India and Magnus themselves: ‘You may find the odd factual snippet here, but it’s much more about capturing the sentiment of the places that we visited, the essence of the greenhouses and the passion with which they have been created.’ There is a real sense of going on this journey with the couple - almost like a travel book which just happens to discover some of the most beautiful glasshouses around the world.

Buy Botanical on Amazon

Buy Glasshouse Greenhouse on Amazon

DIY: reusable waxed cloth food wraps

We are all trying to do our bit to reduce plastic waste, and the kitchen is one area where you can make plenty of changes. Cling film can easily be eradicated from regular use by replacing it with waxed food wraps. You can buy these now from various retailers, but Juliet Bawden is here to show us how to make our own, allowing you to choose any fabric design you like - and I think you’ll agree, it looks much prettier than cling film ever did!

DIY wax cloth food wrap project

You will need:

  • Closely woven cotton fabric, similar to a bed sheet in feel. We got ours from Cloth and Candy

  • Wax - either grated from a large block or you can buy wax pellets on line.

  • Baking parchment

  • A flat baking tray

  • Pinking shears

  • Flat decorators paint brush

  • Tape measure

  • Paper scissors

make your own reusable wax food wrap
  1. Use the bowl or vessel you wish to cover as a template and draw around leaving an extra two centimetres on each side. Cut out the fabric with pinking shears so you won’t have to hem the fabric.

make your own reusable food wrap

2. Line a baking tray with parchment paper, then place the fabric on top and sprinkle the wax evenly on the fabric.

DIY wax food wrap

3. Place in a low temperature oven, approx. 100°C, and watch the fabric through the oven door until the wax melts into the cloth, this should take between five and ten minutes. Remove carefully and use a paintbrush to spread the wax, covering any parts of the fabric where the wax may not have penetrated.

how to make a waxed cloth food wrap

4. Hang the fabric up to dry. Once the cloth is dry it will still feel slightly sticky and waxy but that is the nature of the beast. You can make cloths for specific containers or larger pieces which can be multi-purpose and could wrap items such as loaves of bread or pieces of fruit.

waxed cloth food wrap - make your own

Wash your wraps after use in cool water with some gentle soap and leave to dry.

Photography: Antonia Attwood

Seek Inspire Create with Team 91 - October

Our ‘Seek Inspire Create’ theme started out as an Instagram hashtag which amazingly now has over 184K posts tagged with it! Do check it out - #seekinspirecreate - you might find some new accounts to follow. Our e-zine is also inspired by these words and - I’ll let you in on a secret - I’m hoping to launch some events next year also taking inspiration from it!

These occasional posts are to share what our team have been up to recently - what we have been seeking, being inspired by and creating… we hope you enjoy this little peek into our lives beyond 91….

Also, I’d like to intro you to our newest member of the 91 team; Sine Fleet has taken over from Kath as our sub editor. Sine has written a number of features for the magazine in the past and has previous experience editing and writing for other interiors magazines. Welcome Sine! :)

Little Natural Co, Lewes

The Little Natural Co. - Olivia Williams, brand manager

A friend and I took time out this month to walk and talk our way around Lewes. It’s such a hub for independent stores, perfect for seeking home inspiration and to purchase goodies. Imagine our joy stepping into the The Little Natural Concept store where design-led, ethical, natural and organic treasures collide. Their instagram grid is dreamy and the online boutique makes shopping super easy from any corner of the country.

Sezincote, house and gardens, North Cotswolds

Sezincote house and gardens, North Cotswolds – Sine Fleet, sub-editor

You perhaps don’t anticipate stumbling upon a 200-year old Mogul-style palace in the Cotswold countryside, but amazingly, this is where you’ll find one. At a loose end one autumn afternoon, I took a trip to Sezincote house, and its magical gardens brimming with exotic plants, grottoes and temples, pools and waterfalls.

The house - an onion-domed architectural folly in the ‘Indian Style’ - was the whim of Colonel John Cockerell, grandson of diarist Samuel Pepys. The building is rumoured to have inspired the design of the Brighton’s Royal Pavilion, after the Prince Regent visited in 1807.

Sezincote house and gardens are a visual feast, it’s certainly an atmospheric place to explore, and one that’s full of surprises.

Wildwoman

WILDWOMAN subscription box - Shelley Welti, Marketing Manager

Ah, self-care. It's a word that's popping up here, there and everywhere at the moment. And while I've always loved the idea of taking time out for myself, the practicality of it, alongside juggling work, family and a social life, has just never been something I've been able to actually get to grips with. Sound familiar?! So, when a friend told me about her plans to launch WILDWOMAN - a monthly self-care subscription box, containing a self-development book and me-time goodies from indie businesses, so that women, just like me, can take dedicated time out for themselves each month, I knew I had to sign up! I'm now on box three and while the struggle for self-care is still very much real, I've been enjoying stealing stress-free moments here and there to read my self-development book, journal (using the helpful prompts) and just take time for me - without constantly thinking about the next thing on my seemingly never-ending to-do list! See more about WILDWOMAN here.

Frome Independent Market

Frome Independent Market - Caroline Rowland, editor

At the start of the month, my husband and I took ourselves down to Somerset to celebrate my birthday. We stayed the night in the charming town of Frome, well-known for it’s wealth of independent stores, including Resident, Bramble and Wild and Kobi and Teal. Unsurprisingly, it was right up my (shopping) street! The added bonus was that the weekend we visited coincided with the monthly Frome Independent Market which takes over most of the town. I really was in heaven as we explored the numerous stalls of indie makers and brands, followed by a browse in the flea market section, rounded off with some delicious street food. Birthday treats were acquired, including (another) plant from the lovely Botanica Studio, whose plants weren’t overpriced and came with a handwritten care card, specific to each plant. Next market is 4th November.

Royal Academy

October has always been my favourite month of the year. I love everything about it; from the pumpkin spice decaf lattes, to the falling red leaves and the anticipation of Halloween approaching. There seems to be a whole plethora of events going on around London. I decided to go to the Royal Academy of Arts to see the Psychobarn installation by Cornelia Parker. The piece was incredible and so intricately done. Afterwards, I decided to go to Fortnum and Masons for some of their amazing vanilla and nougat tea. I was amazed by their carefully curated Halloween displays. I couldn’t believe I had never come in October and this will definitely become a new tradition of mine.